Our Story


Drift began as a dream to live outside the expected...

After graduating from college with a degree in mathematics and a lot of debt, it seemed it was was time to get a career. I had an end goal — I wanted to make a difference in the world. I planned to attend grad school in Australia in order to ultimately work in Sustainable Energy, but I needed to save up a lot of money to get there. I quickly applied and was accepted to a position in my field of study only to realize that wasn’t the way I wanted to live my life. I didn’t want to feel like I had to blindly follow the path laid out in front of me, trapped by my lack of money and world experience. I wanted to push boundaries and challenge myself, to live outside the rules and to create my own. So I rejected the job offer, asked my grandmother to teach me how to sew, and started the one business I thought would take almost no money to start: a handmade bikini company. But what began as a means to an end — a (seemingly illogical) scheme to fund my dreams — instead introduced me to a devastating industry of excess and greed. Fashion, I quickly discovered, stands as the second most damaging industry on the planet, exploitative of both people and the planet. My self-education on the fashion industry, matched with my passion for sustainability, led me to realize that radical change was necessary in this industry and I wanted to fight for it. It was at this point that Drift was really born.

Emily Stearns, Founder of Drift.



RE-CREATED APPAREL 

At Drift we repair and recreate secondhand clothing, bringing new value to unwanted basics and forgotten vintage pieces while providing our customers with one of a kind, affordable apparel. If you have ever been to our shop in Portsmouth, NH you have seen the sewing machines and general creative chaos that is our "factory". My best friend, Libby Lockhart, and I make all of our apparel and swimwear right in our store so that our customers can not only see who makes their clothes, but also take part in the creative process ✂️ From design to construction and reconstruction  altering, repairing, screen printing, dying... we do everything ourselves in-house.  We're spelling out that affordable does not have to mean cheap, mass-produced and unethical.  Through creating men's and women's clothing that is as aesthetically cool as it is ethical, we hope to transform our community's ideas on sustainable fashion.      

HANDMADE SWIMWEAR

Beginning as a handmade swimwear company,  we have a passion for the handcrafted and a deep respect for our coastal roots.  We still hand-make each and every bikini to order so that we can ensure the perfect fit for our customers.  As a sustainable fashion brand, we value transparency and sustainability over all us.  It is our top priority to grow as a brand so that we can invest this growth directly into transitioning our bikinis to 100% recycled material.

THE PURSUIT OF SHAKING THINGS UP

 Because until now, affordable clothing meant globalized and mass produced- exploitative of both human rights and our planet.
The fashion industry stands as the second most damaging industry in the world. In the last 15 years, fashion production doubled globally as the number of garments purchased each year by the average consumer increased by 60%. Fashion has become fast, cheap, and disposable. People keep their clothes half as long as they did 15 years ago, discarding of garments after just seven or eight wears.  Nearly three-fifths of all clothing produced ends up in incinerators or landfills within a year of being made. 
In a society obsessed with the next trend, on a planet that has already exceeded its capacity, our company is defined by taking what already exists and transforming it into something new.   

PLASTIC KILLZ 

Our environmental campaign.

It is estimated that 8 million metric tons of plastic enter the ocean each year. That’s equivalent to dumping a garbage truck full of plastic into marine waters every minute. At this rate, by 2050 there will be more plastic than fish in the ocean by weight. Plastic entanglement and accidental consumption kill an increasing and alarming number of marine animals each year. It is crucial that we fight to protect our oceans and fix the problems that we have created.
When you buy an item from our PLASTIC KILLZ collection, 12% of your purchase goes directly to protecting our oceans. You are also decreasing waste by supporting sustainable, upcycled fashion! 

@thedriftcollective